The right message, the right audience, the right time.

Email marketing only works when relevance is engineered, not assumed. Every campaign here is built around intent, where someone is in their decision process, what they already know, and what they actually need next to move forward.

My approach to email is strategic and sequential. I design campaigns as systems, not one-offs, mapping message to moment so each send earns its place. That means clearer positioning, tighter narratives, and fewer emails doing more work. When timing, copy, and structure align, engagement stops being a metric and starts being a byproduct.

I’ve led email programs that support brand launches, major events, product adoption, and long sales cycles, consistently improving clarity, response, and conversion by respecting the reader instead of overwhelming them.